{"id":27311,"date":"2025-08-26T13:01:02","date_gmt":"2025-08-26T17:01:02","guid":{"rendered":"https:\/\/aafa.org\/?p=27311"},"modified":"2025-08-26T13:01:09","modified_gmt":"2025-08-26T17:01:09","slug":"kleenex-demonstrates-philanthropic-leadership-with-donation-of-certified-air-filters-for-public-health-impact","status":"publish","type":"post","link":"https:\/\/aafa.org\/kleenex-demonstrates-philanthropic-leadership-with-donation-of-certified-air-filters-for-public-health-impact\/","title":{"rendered":"Kleenex\u00ae Demonstrates Philanthropic Leadership with Donation of Certified Air Filters for Public Health Impact"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;News T-Hero Section&#8221; module_class=&#8221;hero tert&#8221; _builder_version=&#8221;4.27.3&#8243; _module_preset=&#8221;default&#8221; background_image=&#8221;https:\/\/aafa.org\/wp-content\/uploads\/2022\/07\/AAFA-Website_Tertiary_News.jpg&#8221; background_position=&#8221;top_right&#8221; custom_padding=&#8221;1%||1%||true|false&#8221; global_module=&#8221;2297&#8243; saved_tabs=&#8221;all&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; background_enable_image=&#8221;off&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;bottom_left&#8221; background_horizontal_offset=&#8221;0%&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;2%||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Nav Parent Title&#8221; module_class=&#8221;tert-parent&#8221; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;|600|||||||&#8221; header_2_text_align=&#8221;left&#8221; header_2_text_color=&#8221;#FFFFFF&#8221; header_2_font_size=&#8221;32px&#8221; custom_margin=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>News<\/h2>\n<p>[\/et_pb_text][et_pb_code admin_label=&#8221;Breadcrumbs&#8221; module_class=&#8221;bcrumb&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; text_orientation=&#8221;left&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;||||false|false&#8221; custom_css_main_element=&#8221;font-size:16px;||color: #fff;&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Main Content&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; background_enable_image=&#8221;off&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;bottom_right&#8221; custom_padding=&#8221;2%||2%||true|false&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row admin_label=&#8221;Title Row&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_post_title author=&#8221;off&#8221; comments=&#8221;off&#8221; featured_image=&#8221;off&#8221; admin_label=&#8221;Blog Post Title&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h2&#8243; title_font=&#8221;|600|||||||&#8221; title_text_color=&#8221;#008C99&#8243; title_font_size=&#8221;39px&#8221; meta_font=&#8221;|700|||||||&#8221; meta_text_color=&#8221;#505050&#8243; meta_font_size=&#8221;20px&#8221; title_font_size_tablet=&#8221;30px&#8221; title_font_size_phone=&#8221;26px&#8221; title_font_size_last_edited=&#8221;on|phone&#8221; meta_font_size_tablet=&#8221;20px&#8221; meta_font_size_phone=&#8221;16px&#8221; meta_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_post_title][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=&#8221;Content Row&#8221; module_class=&#8221;blog-single&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Page Content&#8221; module_class=&#8221;secondary-intro&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#505050&#8243; text_line_height=&#8221;1.5em&#8221; header_2_font=&#8221;|600|||||||&#8221; header_2_text_color=&#8221;#008c99&#8243; header_2_font_size=&#8221;39px&#8221; custom_margin=&#8221;||3%||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><em>Certified Filter Donation and Community Outreach Reflect Commitment to Health Equity<\/em><\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<div class=\"row\">\n<div class=\"col-sm-10 col-sm-offset-1\">\n<p>Washington, D.C., August 26, 2025 \u2013 Kleenex\u00ae, a company with a line of air filters that meet the standards of the Asthma &amp; Allergy Friendly\u00ae Certification, is making a meaningful difference in <span class=\"xn-location\">California<\/span> communities disproportionately affected by asthma and allergies.<\/p>\n<p>Kleenex\u00ae donated a generous quantity of its newly certified Asthma &amp; Allergy Friendly\u00ae Kleenex\u00ae Elite Allergen MERV 13 Air Filters to support health-focused outreach.<\/p>\n<p>Coordinated by the <a href=\"https:\/\/aafa.org\/\">Asthma and Allergy Foundation of America (AAFA)<\/a>, the filters were then donated to Breathe Southern California. Breathe SoCal is a nonprofit dedicated to improving lung health in medically underserved populations. The filters were distributed at local health events, including a World Asthma Day fair, providing vital resources to people in need.<\/p>\n<p>&#8220;We offer our heartfelt gratitude to Kleenex for the generous donation of its Elite Allergen air filters,&#8221; said\u00a0<span class=\"xn-person\">Gilmar Flores<\/span>, Director of Programs and Research at Breathe Southern California. &#8220;This thoughtful contribution will go a long way in ensuring the health and well-being of our community members in\u00a0<span class=\"xn-location\">Southern California<\/span>, especially after the wildfires and season changes.&#8221;<\/p>\n<p>The\u00a0<a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4494563-1&amp;h=2535723362&amp;u=https%3A%2F%2Fwww.asthmaandallergyfriendly.com%2FUSA%2F&amp;a=Asthma+%26+Allergy+Friendly%C2%AE\" target=\"_blank\" rel=\"nofollow noopener\">Asthma &amp; Allergy Friendly\u00ae<\/a><a href=\"https:\/\/www.asthmaandallergyfriendly.com\/USA\/\" target=\"_blank\" rel=\"nofollow noopener\">\u00a0Certification Program<\/a>, a collaborative initiative between AAFA and Allergy Standards Limited (ASL), helps consumers identify products that contribute to a healthier indoor environment. Products undergo rigorous independent testing to meet scientific standards established by the program. Products that are Asthma &amp; Allergy Friendly\u00ae Certified are proven to be more suitable for people with asthma and allergies and provide a trusted benchmark for health-conscious consumers.<\/p>\n<p>&#8220;We thank Kleenex for this strong gesture of support for people with asthma and allergies in\u00a0<span class=\"xn-location\">Southern California<\/span>,&#8221; said\u00a0<span class=\"xn-person\">Kenneth Mendez<\/span>, president and CEO of AAFA. &#8220;Using Asthma &amp; Allergy Friendly\u00ae Certified air filters is an important part of a multicomponent strategy to reduce exposure to common asthma and allergy triggers such as air pollution and airborne allergens. This donation will make a meaningful difference for people with asthma and allergies.&#8221;<\/p>\n<p>The philanthropic gesture was particularly timely given the respiratory challenges many people with asthma and allergies face due to wildfire smoke and seasonal allergens. Certified air filters like the Kleenex\u00ae Elite Allergen MERV 13 are independently tested and proven to effectively remove indoor allergens such as pollen, animal dander, and other microparticles, helping to create healthier indoor environments.<\/p>\n<p>Kleenex\u00ae furthered its community commitment by participating in the Chicago Asthma Consortium&#8217;s Community Health Worker Forum in June. There, the brand provided a public discount on its Certified Air Filters, promoting accessibility and impact in alignment with growing expectations for manufacturers to actively support public health.<\/p>\n<p>&#8220;At Kleenex, we understand that home is where memories are made and everyday moments unfold. That&#8217;s why we&#8217;re proud to introduce Kleenex Allergen Air Filters\u2014built with thoughtful innovation to improve indoor air quality, especially for households managing asthma, allergies, or everyday sensitivities. For over 100 years, Kleenex has been a source of trusted care during life&#8217;s everyday moments of vulnerability. Now, by helping families protect their home and loved ones with clean air.&#8221; \u2014\u00a0<span class=\"xn-person\">Sharnell Weathersby<\/span>, Senior Brand Manager, Filtration<\/p>\n<p>The Asthma &amp; Allergy Friendly\u00ae Certification Program is proud to work with manufacturers like Kleenex\u00ae Air Filters that demonstrate a commitment to science-backed products, meaningful community engagement, and leadership in environmental, social, and governance (ESG) responsibility.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-27328\" src=\"https:\/\/aafa.org\/wp-content\/uploads\/2025\/08\/kleenex-filters-certified-asthma-allergy-friendly-breathe-socal-768x1024.jpg\" alt=\"\" width=\"450\" height=\"600\" \/><\/p>\n<\/div>\n<\/div>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=&#8221;Content Row&#8221; module_class=&#8221;blog-single&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Press Contact&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#505050&#8243; link_font=&#8221;||||on|||#008c99|&#8221; link_text_color=&#8221;#008c99&#8243; header_2_font=&#8221;|600|||||||&#8221; header_2_text_color=&#8221;#008c99&#8243; header_2_font_size=&#8221;39px&#8221; header_3_font=&#8221;|600|||||||&#8221; header_3_text_align=&#8221;left&#8221; header_3_text_color=&#8221;#008c99&#8243; header_3_font_size=&#8221;28px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>Press Contact:<\/strong><br \/>Sarajane Sparks<br \/>Asthma &amp; Allergy Friendly\u00ae Certification Program<br \/>540-538-3286<br \/>sarajane@sparkscg.com<\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;About &#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#505050&#8243; link_font=&#8221;||||on|||#008c99|&#8221; link_text_color=&#8221;#008c99&#8243; link_line_height=&#8221;1.7em&#8221; ul_line_height=&#8221;1.7em&#8221; header_2_font=&#8221;|600|||||||&#8221; header_2_text_color=&#8221;#008c99&#8243; header_2_font_size=&#8221;39px&#8221; header_3_font=&#8221;|600|||||||&#8221; header_3_text_align=&#8221;left&#8221; header_3_text_color=&#8221;#008c99&#8243; header_3_font_size=&#8221;28px&#8221; background_color=&#8221;#F5EDDF&#8221; custom_padding=&#8221;4%|4%|4%|4%|true|true&#8221; box_shadow_style=&#8221;preset2&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>About the Asthma &amp; Allergy Friendly\u00ae Certification Program<\/strong><\/p>\n<p>The Asthma &amp; Allergy Friendly\u00ae Certification Program is a unique, groundbreaking collaboration between the Asthma and Allergy Foundation of America (AAFA) and Allergy Standards Limited (ASL). The program tests and certifies products against strict standards to prove their suitability for people with asthma and allergies. Products passing these tests earn the Asthma &amp; Allergy Friendly\u00ae Certification Mark. The Certification Program works with retailers and manufacturers to offer consumers products for a healthier home.<\/p>\n<p>Certified products include air cleaners, air filters, paints, bedding, vacuum cleaners, washing machines, cleaning products and more. Visit\u00a0<a href=\"https:\/\/www.asthmaandallergyfriendly.com\/USA\/\" target=\"_blank\" rel=\"nofollow noopener\">aafa.org\/certified<\/a>\u00a0for more information.<\/p>\n<p><b>About Kimberly-Clark<\/b><\/p>\n<p>Kimberly-Clark (NYSE: KMB) and its trusted brands are an indispensable part of life for people in more than 175 countries. Fueled by ingenuity, creativity, and an understanding of people&#8217;s most essential needs, we create products that help individuals experience more of what&#8217;s important to them. Our portfolio of brands, including Huggies, Kleenex, Scott, Kotex, Cottonelle, Poise, Depend, Andrex, Pull-Ups, GoodNites, Intimus, Plenitud, Sweety, Softex, Viva and WypAll, hold No. 1 or No. 2 share positions in approximately 70 countries. We use sustainable practices that support a healthy planet, build strong communities, and ensure our business thrives for decades to come. We are proud to be recognized as one of the World&#8217;s Most Ethical Companies\u00ae by Ethisphere for the fifth year in a row and one of Fortune&#8217;s Most Innovative Companies in America in 2024. To keep up with the latest news and to learn more about the company&#8217;s 150-year history of innovation, visit the\u00a0<a href=\"https:\/\/www.kimberly-clark.com\/en-us\/\" target=\"_blank\" rel=\"nofollow noopener\">Kimberly-Clark website<\/a>.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>NewsCertified Filter Donation and Community Outreach Reflect Commitment to Health Equity &nbsp; Washington, D.C., August 26, 2025 \u2013 Kleenex\u00ae, a company with a line of air filters that meet the [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":27328,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[32],"tags":[],"class_list":["post-27311","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-releases"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Certified Filter Donation Reflects Commitment to Health Equity<\/title>\n<meta name=\"description\" content=\"Kleenex\u00ae donated newly certified Asthma &amp; Allergy Friendly\u00ae Kleenex\u00ae Elite Allergen MERV 13 Air Filters to support health-focused outreach.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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