[et_pb_section fb_built=”1″ admin_label=”News T-Hero Section” module_class=”hero tert” _builder_version=”4.18.0″ _module_preset=”default” background_image=”https:\/\/aafa.org\/wp-content\/uploads\/2022\/07\/AAFA-Website_Tertiary_News.jpg” background_position=”top_right” custom_padding=”1%||1%||true|false” global_module=”2297″ saved_tabs=”all” collapsed=”on” global_colors_info=”{}”][et_pb_row _builder_version=”4.17.4″ _module_preset=”default” background_enable_image=”off” background_size=”initial” background_position=”bottom_left” background_horizontal_offset=”0%” custom_margin=”||||false|false” custom_padding=”2%||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Nav Parent Title” module_class=”tert-parent” _builder_version=”4.17.4″ _module_preset=”default” header_2_font=”|600|||||||” header_2_text_align=”left” header_2_text_color=”#FFFFFF” header_2_font_size=”32px” custom_margin=”||0px||false|false” global_colors_info=”{}”]<\/p>\n
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\u200bThe world’s oldest asthma and allergy nonprofit organization celebrates 70 years of research, education, advocacy, and community outreach.<\/p>\n
Washington D.C., January 12, 2023 \u2014 In celebration of its 70th anniversary in 2023, the Asthma and Allergy Foundation of America (AAFA) and its food allergy division Kids with Food Allergies (KFA) unveiled updated branding, including two new websites and new looks for their award-winning online support communities. The new websites improve accessibility and support to better serve people living with asthma and allergies.<\/p>\n
\u201cAsthma and allergies can have a significant impact on every aspect of life for both the patient and their caregivers,\u201d said Melanie Carver, AAFA\u2019s Chief Mission Officer. \u201cBecause of this, it is essential that people have support and evidence-based resources that complement their treatment plan. AAFA\u2019s mission is to help people managing asthma and allergies live full, healthy lives. Updating our brand and our websites \u2013 where people access the services we offer \u2013 is a critical part of that mission.\u201d<\/p>\n
AAFA gathered feedback from patients, caregivers, health care providers, and other stakeholders to update its brands and websites, aafa.org<\/a> and kidswithfoodallergies.org<\/a>. Both websites offer:<\/p>\n AAFA worked with The Design Channel to conduct needs assessments, update the organization\u2019s brand to be inclusive and approachable, and launch the two redesigned websites. For the KFA project, artist Farida Zaman, who specializes in children\u2019s books, designed fun and diverse illustrations of children of various ages and cultures to represent the many faces of children who have food allergies.<\/p>\n \u201cFor 70 years, AAFA has been the leading patient organization advocating for people with asthma and allergies. At a time in history when misinformation is on the rise, it is more important than ever for AAFA to be a reliable and trusted source of information and support for our community,\u201d said Kenneth Mendez, AAFA CEO and president. \u201cOur new websites reinforce our efforts to achieve our mission to save lives and reduce the burden of disease for people with asthma and allergies, as well as our vision to be recognized as the most trusted ally serving the asthma and allergy community.\u201d<\/p>\n The two website and new branding were made possible with financial support from Sanofi, Regeneron, and Genentech.<\/p>\n <\/p>\n [\/et_pb_text][et_pb_text admin_label=”Press Contact” _builder_version=”4.19.0″ _module_preset=”default” text_text_color=”#505050″ link_font=”||||on|||#008c99|” link_text_color=”#008c99″ header_2_font=”|600|||||||” header_2_text_color=”#008c99″ header_2_font_size=”39px” header_3_font=”|600|||||||” header_3_text_align=”left” header_3_text_color=”#008c99″ header_3_font_size=”28px” global_colors_info=”{}”]<\/p>\n Press Contact:<\/strong> [\/et_pb_text][et_pb_text admin_label=”About AAFA” _builder_version=”4.19.0″ _module_preset=”default” text_text_color=”#505050″ link_font=”||||on|||#008c99|” link_text_color=”#008c99″ link_line_height=”1.7em” ul_line_height=”1.7em” header_2_font=”|600|||||||” header_2_text_color=”#008c99″ header_2_font_size=”39px” header_3_font=”|600|||||||” header_3_text_align=”left” header_3_text_color=”#008c99″ header_3_font_size=”28px” background_color=”#F5EDDF” custom_padding=”4%|4%|4%|4%|true|true” box_shadow_style=”preset2″ global_colors_info=”{}”]<\/p>\n \u00a0About AAFA<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n Founded in 1953, AAFA is the oldest and largest non-profit patient organization dedicated to saving lives and reducing the burden of disease for people with asthma, allergies and related conditions through research, education, advocacy and support. AAFA offers extensive support for individuals and families affected by asthma and allergic diseases, such as food allergies and atopic dermatitis (eczema). Through its online patient support communities, network of local chapters and affiliated support groups, AAFA empowers patients and their families by providing practical, evidence-based information and community programs and services. AAFA is the only asthma and allergy patient advocacy group that is certified to meet the standards of excellence set by the National Health Council. For more information, visit: aafa.org<\/a> and <\/span>kidswithfoodallergies.org<\/a>.<\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" News\u200bThe world’s oldest asthma and allergy nonprofit organization celebrates 70 years of research, education, advocacy, and community outreach. Washington D.C., January 12, 2023 \u2014 In celebration of its 70th anniversary […]<\/p>\n","protected":false},"author":17,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[32],"tags":[],"class_list":["post-13971","post","type-post","status-publish","format-standard","hentry","category-press-releases"],"acf":[],"yoast_head":"\n\n
Kimm Rafferty
Asthma and Allergy Foundation of America (AAFA)
media@aafa.org<\/a><\/p>\n